Food Innovation Center

Collaborating for a healthier, hunger-free world.

Tammy Katz, M.B.A.

Adjunct Professor
Marketing & Logistics
Fisher College of Business

CEO, Katz Marketing Solutions; Director, Kahiki Foods, Inc.

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(614) 252-7824
tkatz@katzmarketingsolutions.com

External Affiliate
Primary Food Innovation Center Area: Foods for Health, Industry Partnerships and Commercialization
Areas of Expertise: brand management, marketing, commercialization, corporate outreach, consumer-based innovation

The Food Innovation Center has great potential in helping position, commercialize and brand our food innovations, as well as market our innovation resources to industry and corporate targets.  I'd like to help with commercializing our innovations, corporate outreach, and/or collaboration with my Brand Management class and students.  I have launched over 100 new products with sales of +$2 billion, and led major food brands like Miller Lite, Ruffles, Frito-Lay foodservice, Borden, Boost and smaller food brands, so I understand corporate food & beverage innovation, marketing, and R&D best practices and issues.

Related Articles

FIC Member Tammy Katz Discusses Starbucks' Use of Big Data with CNBC

Starbucks is using big data to track consumer trends. Read more


FIC Member Tammy Katz Discusses Food Recipe Patenting

FIC member Tammy Katz, adjunct professor of brand management, says patenting a food recipe is nearly impossible. Read more


Male-centered Yogurt Sets Itself Apart

FIC member Tammy Katz, adjunct Professor of Brand Management at Fisher College of Business and CEO of Katz Marketing Solutions, was interviewed in the TODAY.com article "Do men need their own yogurt? New brand bets they do." Read more


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