Food Innovation Center

Collaborating for a healthier, hunger-free world.

Silvia Knobloch-Westerwick, Ph.D.

College of Arts and Sciences

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(614) 247-6801

Full Member
Areas of Expertise: media, mass communication, media psychology, health campaign, persuasive communication

My core expertise is in communication, primarily how/why media users selectively attend to some messages while ignoring others. With the flood of nutrition-related messages, making eduational messages stand out to ultimately help to improve dietary behavior is a crucial goal.

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