Silvia Knobloch-Westerwick, Ph.D.
Professor
Communication
College of Arts and Sciences
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(614) 247-6801
knobloch-westerwick.1@osu.edu
Full Member
Areas of Expertise: media, mass communication, media psychology, health campaign, persuasive communication
My core expertise is in communication, primarily how/why media users selectively attend to some messages while ignoring others. With the flood of nutrition-related messages, making eduational messages stand out to ultimately help to improve dietary behavior is a crucial goal.
