Soobin Seo, Ph.D.
College of Education and Human Ecology
Primary Food Innovation Center Area: Food Safety
Areas of Expertise: food safety, consumer behavior, crisis communication, social media, smartphone
My research has mostly focused on measuring the global impacts of food safety events on firms and consumers. By understanding how consumers respond to food safety-related issues or events, I strive to develop better crisis management tactics or communication strategies. Research on consumer behaviors may increase the applicability of experiment-oriented studies to human behaviors, elevating the possibility for interdisciplinary research. One of my recent interests is utilizing smartphones or social media in crisis communication in relation to food safety events.